Patent Points to Possible TV Watching Achievements for the Xbox One

Patent Points to Possible TV Watching Achievements for the Xbox One


There has been a lot of crazy rumors and speculation about the Xbox One, but this has to be some of the oddest news. Apparently Microsoft is thinking about changing up achievements, adding them to new places – such as TV watching.

Back in November of last year, Microsoft applied for such a patent. Here’s the exact words from Microsoft’s patent description:

“Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content.” “To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.”

Not sure if I personally get the point of this one. I tend to associate achievements and trophies with actually accomplishing something (like beating a really hard boss). With TV achievements, you would instead be awarded for simply turning on the remote and staring emptily into the television.

For Microsoft, it makes a lot of sense though, at least from a marketing perspective. This could be the perfect way to attract users to specific shows, and could gain Microsoft new relationships and partnerships with content providers.

Microsoft’s patent also mentions rewards for watching TV, beyond just an achievement. Some of the mention items include virtual money, new clothes/props for avatars and perhaps even physical awards. Keep in mind, just because there is a patent, doesn’t mean that Microsoft actually plans to use the tech with Xbox One. We will just have to wait and see.

What do you think, would you be interested in TV achievements or not?

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