We are well aware that high end smartphones are now capable of producing very good snapshots and decent videos. This time, Polaroid’s SC1630 camera is blurring the line. It runs Google Android phone OS . Hence, it’s a camera that can make phone calls. In this respect, Polaroid prefers to call this device a “phone camera” (stress on “camera”), and not your regular “camera phone”.
Let’s see what is known about the “camera” part first. It’s a 16 Mpix shooter for stills that is also capable of shooting HD videos. The lens has an optical 3x zoom (6.5–18.5 mm which translates into 36–108 mm when compared to full-frame format). It also has 5x digital zoom, but as usual, we don’t go there.
The camera face of the device looks like your ordinary digital shooter, with a regular flash strip. Zoom level can be chosen by convenient “hardware” slider, and the shutter also has a dedicated “hardware” button. Camera view can be adjusted with the help of 3.2 inch multi-touch widescreen display. There are 18 shooting modes to choose from, plus face and smile detection for portrait mode. Transferring photos to Polaroid printers can be made via WiFi, or Bluetooth, or saved on camera with up to 32 GB microSD card. All in all, it’s your regular 16 Mpix shooter.
The Android face of the Polaroid SC1630 leaves many things to be desired though. First of all, there’s this delay of no less than 5 sec between stand-by and readiness to shoot that precludes many on-the-go and paparazzi-style shots. Demoed on-board is a customized Android version (must be built around Android 2.3 Gingerbread, or even Froyo.) Polaroid hopes to put Ice Cream Sandwich on the camera at the point when the SC1630 will be released at $299.
The “phone” part of the camera has also a 3G radio but apparently no carrier commitment just yet. At CES 2012, this “phone camera” has got a lukewarm reception at best, but who knows, maybe you will like the idea much better? Here’s a clip from our friends at Phandroid that may help you decide:
Fusing the Feature Set of a High-End Digital Camera with the Power of Android*, the Polaroid SC1630 Makes Snapping and Sharing High Definition Digital Images an Instant Experience
LAS VEGAS, Jan. 10, 2012 – Polaroid today announced that capturing and sharing high-end digital images is now seamless with the Polaroid SC1630, an Android powered smart camera. The Polaroid SC1630 Smart Camera features a high definition 16 megapixel camera with built in 3X optical zoom, touch screen display and Wi-Fi, making uploads to social networks as easy as the touch of a button. Merging the optics of a digital still and video camera with the limitless power of the Android platform, the Polaroid SC1630 Smart Camera evolves the process of clicking, editing, uploading and tagging to an instant experience on one device.
With the Polaroid SC1630 Smart Camera powered by Android you will no longer need to choose between your smart phone and your point and shoot camera because it offers the best of both worlds. Delivering everything expected from a digital camera but powered by Android, the Polaroid SC1630 Smart Camera surprisingly packs all the features needed to conveniently capture, connect and instantly share beautiful HD digital images and video into one device, weighing a mere five ounces.
An ultra-portable, two-in-one instant sharing powerhouse, the Polaroid SC1630 Smart Camera leaves even the most powerful camera phones in the dust by combining an advanced imaging feature set with an unmatchable Android powered mobile platform:
Capture Like the Pros: Life’s quickest moments are no longer at risk to becoming blurry images from a basic camera phone. Built on a 16 megapixel CCD senor, the Polaroid SC1630 Smart Camera treats images to a 3X optical zoom – a feature not found in most mobile phones. Choose from 18 scene modes and then click and view crystal clear images – captured at 36mm or full 108mm magnification – on the Polaroid SC1630 Smart Camera’s 3.2” widescreen display.
Enhance Your Moments With Smart Features: The Polaroid SC1630 Smart Camera powered by Android takes the work out of being behind the lens with automatic face and smile detection. Also, gone are the days when digital images that never connected with a USB cord went unorganized and forgotten. The Smart Album feature of the Polaroid SC1630 Smart Camera automatically organizes photos by date, location and people. Plus, geo-tagging features can add longitude and latitude coordinates to photos.
Edit, Share and Save: Now there is no reason to leave the party – everything needed to edit, save and upload can be done anywhere right on the Polaroid SC1630 Smart Camera. On-board editing features include cropping, red-eye removal, resizing and color correction. Backed by the power of Android, the Polaroid SC1630 Smart Camera uploads images to social networks with the touch of one button and can hold up to 32GB of memory via a microSD card.
Instantly Connect to the World: The Polaroid SC1630 Smart Camera’s Wi-Fi, Bluetooth, and optional cellular data connections empower digital images to be shared from anywhere in a snap.
Get Productive: Need to check-in on where friends are gathering, get directions or make the next move in your favorite game? Backed by the power of Android, the Polaroid SC1630 Smart Camera supports Google’s Android Market, making it truly like no other camera available today. Now you can snap, share and link up with more than 400,000 apps.
“Polaroid has helped the world bring stories to life through photographs for the past 75 years,” said Scott W. Hardy, President, Polaroid. “The newest member of the Polaroid family, the Polaroid SC1630 Smart Camera unites the beauty of high-end digital images with powerful Android connectivity features. The result is an instant experience of click, capture and share that enables social networks to see and experience the moment as if they were there.”
Designed to be just as fashionable as it is portable, the simple, clean lines and straight forward interface of the Polaroid SC1630 Smart Camera makes capturing and sharing effortless. Loaded with features that enable easy capture, connecting and sharing on the fly, the rechargeable battery can last all day on a full charge.
The Polaroid SC1630 Smart Camera powered by Android can be viewed at the Consumer Electronics Show (CES) in the Las Vegas Convention Center’s Central Hall (booth #13613) from January 10 – 13, 2012. High-res images of the Polaroid SC1630 Smart Camera can be found at http://www.tradeshownews.com/events/2012-International-CES/Polaroid/ .
The Polaroid SC1630 Smart Camera will be available in 2012. Price is TBD.
*Android is a trademark of Google Inc.
The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.
In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as 3D TVs, tablets, instant cameras and mobile printers, e-book readers, digital high-definition camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.polaroid.com.
Polaroid, Polaroid & Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.