Direct Mode Launches Alongside Eye-Fi Mobile X2

Direct Mode Launches Alongside Eye-Fi Mobile X2


The idea behind the Eye-Fi memory card is pretty brilliant and you’ve heard it all before, but what if you’re traveling about and need to offload some of that content before continuing with the shoot? The new Eye-Fi Mobile X2 could be the ticket, now that they’ve got something called Direct Mode too.

Basically, instead of going via the Internet to upload content, the Eye-Fi Mobile X2 creates its own Wi-Fi hotspot. Your iPhone, iPad, or Android device can then launch the corresponding app, connect to that new Wi-Fi network, and see the images you take with your camera “instantly” appear on your iPhone, iPad, or Android device.

Should you choose, you can then use the associated data plan on your mobile device and upload the pictures to Flickr, Tumblr, or whatever else. Alternatively, I think a great use for this is in presentations and seminars. Take a photo and have them instantly appear on the iPads that you hand out to attendees. or something like that.

The good news is that you can get the new Direct Mode without having to buy a new card. Owners of the older Eye-Fi X2 cards can get Direct Mode as a free upgrade. If you’re looking for a new card, then the 8GB Eye-Fi Mobile X2 is $79.99 and the existing Eye-Fi Pro X2 will be reduced from $149.99 to $99.99.