Apple iPad 2 Launch Day: More Sales, Shorter Lines

Apple iPad 2 Launch Day: More Sales, Shorter Lines


Are you looking forward to Friday so you can go and buy the new iPad 2? Well, there’s some good news for both you and Apple. The good news for you is that shorter lines have been predicted for this launch compared to the first iPad. The good news for Apple is they’re expecting stronger sales for this launch day too.

How is this possible, you might ask? It almost sounds contradictory to expect greater sales figures with shorter lineups, but this is because there are “numerous new points of distribution” that should “dilute lines of people.”

Apple will sell more units, but spread out over more retail channels. Apple itself has fifteen more stores than it did during the first iPad launch, but the real kicker is the increase in other retail channels. The first iPad was available through about 1,100 Best Buy stores. The second iPad? Through more than 10,000 stores of other retail partners, including Walmart, Target, AT&T, and Verizon, as well as Best Buy.

And let’s not forget about the people who are skipping the lines by buying online, putting together group buys, and otherwise circumventing the “camp overnight and hang out with other iEnthusiasts singing Kumbaya” tradition of other iLaunches.

Oh and in terms of hard figures, Piper Jaffray analyst Gene Munster says apple will sell 5.5 million iPads in the iPad 2’s launch quarter, outperforming the 3.27 million sales achieved by the first iPad in its launch quarter.

[via Apple Insider]