Nielsen Breaks Down Smartphone Market Share by Brand and Age

Nielsen Breaks Down Smartphone Market Share by Brand and Age


So, in the battle royale involving a little green bot, a half-bitten produce, and some Canadian fruit, who reigns supreme? Nielsen has compiled its statistics for the period covering November 2010 to January 2011 and is presenting it in the form of a couple colorful stacked bar graphs.

The first chart shows the major smartphone platforms, which are then further broken down based on the manufacturers using those platforms. Naturally, Apple owns the entirety of iOS and RIM owns the entirety of BlackBerry. They’re neck and neck at 27%. However, the combined efforts of the Android conglomerate add up to 29%, mostly led by HTC (12%) and Motorola (10%), with Samsung (5%) supplying a sizable chunk too.

What’s interesting is that HTC is also the biggest contributor to the Windows Phone 7 market share too. The platform as a whole has 10%, but HTC is providing nearly three quarters of that, once again followed by Moto and Sammy. In this way, if you combine HTC’s efforts, it accounts for 19% of total smartphone market share. That’s getting close to the exclusive RIM and Apple territory, don’t you think? HTC even has a chunk of the HP webOS pie.

If we consider that both Android and WP7 are on the rise (one more than the other), will it be long before HTC actually holds more market share than either BlackBerry or iPhone? It’s really not that far fetched and HTC has been in the smartphone game for a very long time.

On a side note, the second chart isn’t quite as noteworthy. By and large, smartphone market share remains relatively consistent (in terms of proportion) across age groups, though RIM is preferred just a touch more by the older crowd (corporate types) while Android leans toward the younger set.