The whole electric vehicle movement could use a good boost and it seems that Ford is partnering with Microsoft on that front. As you know, many Ford vehicles are already equipped with Microsoft SYNC to handle all sorts of multimedia and other functions, but this partnership is going further.
The newest thing to show up in Ford cars is something called Microsoft Hohm. This platform is aimed to “help future owners of Ford’s electric vehicles optimize the way they recharge their vehicle and better manage their home’s energy use.” Hohm is an “energy management application” and it will first be seen in the Focus Electric some time next year. With Hohm, owners can determine “when and how to most efficiently and affordably recharge battery electric (BEV) and plug-in hybrid (PHEV) vehicles.”
“Ford and Microsoft both share a strong commitment to contributing to a better world. Today, we begin the next major step in our working together and leading the way for energy efficiency and environmental sustainability,” said Alan Mulally, Ford Motor Company president and CEO. “For Ford, this is a needed step in the development of the infrastructure that will make electric vehicles viable.”
Getting beyond the vehicles themselves, Ford and Microsoft are also working with utility companies so that they can best address the increased energy demand that electric vehicles represent.