Video Rippols on the iPhone, Social you-tubing the next big thing?

Video Rippols on the iPhone, Social you-tubing the next big thing?


I had a chance to speak with Michael Kelly, the co-founder of – a video suggestion engine in the form of an online community. Rippol allows people to suggest, find and ultimately discover and watch videos in whatever genre they choose. Rippol is in beta stage, but Kelly wanted to show us the Web-based app (which also has a mobile version for the iPhone and soon to be iPad) and we put it through its paces.

Rippol looks like it might actually work. It uses your likes and dislikes, combined with suggestions, comments and likes/dislikes of people in your Facebook and Twitter friend base, to give you new video options. The site doesn’t save any data, so your privacy is protected.

Kelly said Rippol takes a lot of the pain out of finding and watching videos online. And with the growth of Hulu, Netflix on-demand and other online video repositories, he says Rippol allows you to find what you want quickly and easily.

While Rippol is in its infancy, it seems to have a pretty good model. Anyone with a browser can participate. It can be used on your mobile device. And the community built around Rippol’s engine is growing.

Better still, Kelly and the folks at Rippol have created an iPhone app that allows you to sign in, view the message stream and interact with other video lovers, and even adjust your profile. See these shots…

The only drawback to that is that some video sites to which Rippol points to are not viewable on the iPhone. Still, it’s cool to see a mobile solution. Especially when so many folks are living solely on their mobile devices.

To that end, Kelly pointed to a few people whose names are synonymous with social media and mobile tech who are already using the service and names like Scoble and Cashmore topped the list.

To be clear, the software engine performs a full-function dynamic search on the fly whenever you sign in and look for a recommendation. That might bog down people with hundreds of thousands of Twitter followers, but for the average person it only takes a few seconds.

You can sub search on categories and it really does allow you to find what you want to watch. Essentially, it allows you to become aware of the content you want – and gives you a link to that video – in real time.

With a core team of six full-time staff and 16 consultants, is trying to make a splash. Now in public beta, you can find out more at

For me, this type of ingenuity makes the cut. As does the service. As more of us move to watching our shows and movies online – or even streaming them from the Web to our HDTV – we’re going to need a way to separate the crap from the gold. This seems to work so far.