The Sharper Image Continues to Re-Invent Itself

The Sharper Image Continues to Re-Invent Itself


Over the years, many people have ventured into The Sharper Image stores to try out expensive massage chairs and a variety of (occasionally) useless gadgets, so it was with a tear in our eyes that we saw the company close the doors to its brick-and-mortar stores. The Sharper Image has re-emerged as a virtual licensed brand and this might be for the best.

In speaking with reps from The Sharper Image at CES 2009, the repositioning of the brand could bring a lot of new energy and new opportunities. For one, products will be a lot cheaper, because they won’t have to deal with the overhead costs of sustaining brick-and-mortar locations. An iPod dock that may have once cost $300 can now be sold for as little as $80.

Where will you be finding The Sharper Image branded products? While no agreement has been established with Wal-mart or Best Buy, The Sharper Image will be positioning itself inside department stores like Macy’s and JC Penney to work into a consumer’s more holistic lifestyle. You grab an extra pair of socks, the laundry detergent, and a new The Sharper Image clock radio.

Among the products on display at CES 2009 was a cool-looking iPod speaker dock with the increasingly popular “halo” style shape. That’s the one on the left (below). What makes it different is that the iPod dock portion is motorized, so you can have your iPhone automatically oriented in portrait or landscape, depending on your needs. They also had a wireless speaker system and a compact 2.1 speaker system, both designed for iPod/iPhone users.