Best Buy Responds to Customer Feedback with Blue Line Laptops

Best Buy Responds to Customer Feedback with Blue Line Laptops

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The trouble with buying a notebook PC from a big box electronics store is that these laptops are typically pre-configured a certain way and these may not be the specs that you want. Best Buy is addressing this lack of personalization by listening to its customers and offering what it calls the Blue Line.

No, you still don’t get to customize your laptop in the same way that you would online with Dell.com or Apple.com. Instead, what Best Buy did was ask a focus group what they wanted in their laptops. People asked for longer battery life, thinner and lighter design, illuminated keyboard, and longer-than-average warranty.

The net result of these collected knowledge are the Toshiba E105 and the HP Pavilion dv3510nr. The Toshiba gets a 14.1-inch display, 1.2-inch thickness, 5.5 hour battery life, illuminated keyboard, and a sub five-pound weight. The HP is a little smaller with a 13.3-inch screen, backlit keyboard, four-hour battery, and two-year warranty.

Both notebooks are priced at $1199.

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