You may remember a short while back when Sprint decided to pay you to promote the Instinct on YouTube for them. The idea is that you would feature the touchscreen phone in a YouTube video in some way and then you’d get $20 for selling out. If you had the best video, you’d win the $10,000 prize.
This may have been their best idea ever. The Sprint Samsung Instinct viral campaign on YouTube has really taken off, as evidenced by this terrific interactive story. You start out with the video that I have embedded below, but when you get to the end (you have to be on the YouTube site for it to work), you can choose your next move. It’s like those “Choose Your Own Adventure” books.