You’ve probably heard of paper-less billing. This is when you receive your cell phone bill, electricity bill, or whatever other bill in virtual format, rather than getting a physical bill in the mail. This helps to save a lot of trees, you see, and it also happens to be a lot more convenient.
Rogers Wireless is taking the same idea behind paperless billing and applying it to concert tickets. Partnering up with Live Nation, the world’s largest music company, Rogers is now offering something called Wireless Box Office. This is a Canadian first and it allows customers to purchase tickets directly from their handsets. The kicker is that the cell phone also becomes the concert ticket itself. “The cellphone is literally and figuratively the ticket.”
Wireless Box Office is supported by all Rogers handsets with a WAP 2.0 browser and MMS capability. All users have to do is launch the approp0riate app, find a concert, and buy the ticket. A wireless ticket is then delivered to the phone as a text (SMS) and multimedia message (MMS). Then, you just show the ticket on the handset at the concert “to get Rogers VIP treatment.”