Everyone seems to be buying everyone these days, so this news isn’t exactly coming out of left field. Reports are now coming through that Acer is going to purchase E-Ten, a name that you may recognize from their Glofiish line of Windows Mobile smartphones. You may also recall their hankering for the letter X (Glofiish X800, X600, X650, etc.) and the letter M (Glofiish M700, M800, etc.).
With the acquisition of E-Ten, Acer is much better positioned to produce a cell phone to compete directly against the Apple iPhone. Last September, the Acer president explicitly stated that they were not working on an “aPhone”, but there really is no reason to buy E-Ten unless you want to make a smartphone, right?
Pending shareholder approval, the acquisition is expected to be completed in the third quarter of this year. Seeing how Acer already owns Gateway and Packard Bell, they have some pretty good distribution channels for getting Acer-branded smartphones into the marketplace.