Sony Ericsson Approaches Emerging Markets with T270, T280

Sony Ericsson Approaches Emerging Markets with T270, T280


Around these parts, we tend to drool more over the hottest and most powerful handsets that the cell phone makers are pumping out. We want more on-board storage, more megapixels, and more functionality. A touchscreen or two can’t hurt either. This strategy is all well and good, but it’s not enough for a company to turn a huge profit. Nokia revealed a couple of el cheapos yesterday and now it’s Sony Ericsson’s turn.

The Sony Ericsson T270 and T280 are a couple of budget-minded candybars that are surely destined for emerging markets, getting priced at a much more affordable level that their higher-end handsets. They’re supposed to be reasonably fashion-minded, getting based on the T610, but the feature set is meant to be quite acceptable too. There are “a” versions of both with 850/1900 GSM frequencies, whereas the “i” variants do 900/1800.

The lower-end Sony Ericsson T270 gets MP3 ringtones, Bluetooth, WAP 2.0, and FM radio, whereas the T280 adds a 1.3 megapixel camera to the mix. Both phones are set to launch during Q1.