I know that it’s going to sound a little counterintuitive, but Ford Motor Company wants to cut costs by expediting the product development process, adopting three-year vehicle cycles. This is according to Derrick Kuzak, the blue oval’s vice-president of global product development.
The three-year cycle is more “inline with many of the top tier automakers with which Ford aims to better compete.” This doesn’t mean that we’ll be seeing a wholly revamped Taurus or Focus every three years, but it does mean that they’ll be getting design updates a heck of a lot more often. Each vehicle will be designed for a target audience, rather than for the masses.
In another effort to cut costs, we’ll be seeing even more Ford vehicles using the same platform. By 2012, around 70 percent of Ford vehicles will be build on just eight platforms. Oh, and if you’re wondering, Kuzak did confirm that the Ford Verve will indeed be coming to North America. Just don’t expect it any time soon.