Ford Stays Tough, Happy With Smaller $380 Million Loss

Ford Stays Tough, Happy With Smaller $380 Million Loss


Ford has been suffering through some rather nasty financial woes lately, but it seems like things have taken an upswing. Compared to the $5.7 billion they lost in Q3 2006, the $380 million they lost in Q3 2007 is relative chump change. Yes, the Ford Motor Company still posted a loss, but it’s definitely a step in the right direction. At this rate, they might even post a profit this time next year.

Revenue increase $4 billion over the $37.1 billion that they raked in during the third quarter of 2006. They say that this improvements due to “higher net pricing, changes in currency exchange rates, and improved product mix.” Product mix? I don’t know about you, but when I look at what you can pick up at the local Ford dealership, it looks the same as last year. Well, except for the fact that the Fusion is the Taurus once more.

People must like the Taurus. The $380 million lost this past quarter represents a loss of 19 cents per share.