Love them or hate them, Nintendo has got to be one of the smartest marketers on the planet. They saw that the bulky (and somewhat unsightly) Nintendo DS wasn’t as popular as it could have been, so they design a sleeker, almost Apple-like DS Lite to appeal to the masses and its popularity spreads like wildfire. Older people fall in love with Brain Age, younger folks with Pokemon, and the rest of us are drawn in by Tetris DS and Mario Kart DS. But wait, they’re not done.
Word is that Nintendo is working on yet another version of the Nintendo DS. Whereas the Lite shrunk things down to more pocketable proportions, this yet unnamed iteration will make those trademark dual screens bigger. The new displays will be in the 3.5- to 3.8-inch realm, and they even toss in a couple of other upgrades to spice up the new package even further. If the smaller version is the DS Lite, does that make this the DS Heavy? (for reference, the original unit is unofficially known as the DS Phat)
Still a rumor, but there are rumblings that this new DS will be ready for market some time in 2007.