Smartphone makers may well be falling all over themselves thinking up new variations on Internet access that they can pack into their latest products, but a recent survey suggests that they needn’t bother.
Research done by a survey company out of the United Kingdom has found that a full 73 percent of people who have Internet capabilities on their mobile devices aren’t using those services. Not sure about you, but I’m with this strong majority.
Waiting for pages to load via dial-up is nothing compared to the wait time that we have to endure in many cases while using a Blackberry, Sidekick, or other mobile Internet gateway. The vast majority of web pages are not designed with the mobile user in mind. Framed pages, especially, suffer when translated to the necessarily small screens that mobile devices sport. Some pages don’t load at all.
This is not to say that email and IMing aren’t attractive options. Those are easy because they’re just text (or, at the most, emoticons or lo-res graphics). Web pages, with their Flash-driven elegance, are something else entirely. 71 percent of those surveyed said that push and other mobile email technologies were entirely useful on a smartphone.
I’m with the 90 percent of the 1,484 mobile phone users who also said that should those Web options be suddenly available for fast downloading, they would look at them, even on such a small screen. And as more and more people snap up smartphones in anticipation of greater Web page viewing, the number of mobile-viewable Web pages will increase.
As demand builds, supply will follow. It always does.