In an almost politician-like move, Bill Ford Jr. has reneged on his company’s promise to produce 250,000 hybrids a year by 2010. While some may say that they are simply chickening out of a fight that they may not be able to win, the marketing gurus at Ford are saying that such a hard focus on hybrid technology alone is a little naïve given “how rapidly other technologies” are evolving. The old objective was “too narrow to achieve our larger goals of substantially improving fuel economy and CO2 performance,” said Ford.
It’s a little unclear what technology will come out on top in the automotive industry when it comes to “going green,” so I guess it only makes sense that Billy Ford doesn’t want to all his eggs in one basket. Among the other fuel saving and environment protecting solutions that the company is working on include other fuels like ethanol, “clean” diesel, and bio-diesel. They are also developing alternative engine and powertrain technologies like fuel cells.