Pretty in Pink, DS Lite gets girly

Pretty in Pink, DS Lite gets girly

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It’s been a while since the DS Lite grabbed the headlines for Nintendo, so the company has had to do something to grab the spotlight back. Their answer – they’ve changed the color. The new color is a manly shade of … pink. Okay, it’s not that manly at all, but the girls will like it. The new color is called Noble Pink and I dare you to look at it without thinking of flamingoes. Noble Pink joins Crystal White, Ice Blue and Enamel Navy as the fourth color you can choose for your favorite gaming device.

All you gamer girls out there (or anyone else who wants one – we’re not judging) will be able to get one for $144 on July 20, but only if you are in Japan. Since the DS Lite has been available for longer there it presumably needs a boost more than it does in the rest of the world. No word yet on when it will hit North America, but if I were betting, I would guess it will appear in time for Christmas.

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