How desperate is Chrysler to sell you a car? They’ll give you your money back if you don’t like your new ride within 30 days from when you buy it. The incentive is designed to help people overcome the idea that Chrysler’s are still the low quality vehicles of the past. Of course, the fine print shows that the guarantee isn’t quite as good as it sounds – there is a penalty and a mileage fee charged if you return a vehicle.
This move is part of an aggressive set of incentives, due to be launched as soon as next week, which will surely send the market into a ridiculous deal-matching frenzy like last year. Chrysler will also reportedly be re-introducing employee pricing and may complement that with 0% financing. These steps are necessary because of the disaster that this year has been for Chrysler so far. Sales were down 10.9% last month and 2.5% on the year. They currently have a 77 day supply of cars on hand, which is well beyond the ideal of 60 days.