It looks like Creative picked the wrong company to pick a fight with. They filed a patent infringement case last month against Apple in a move that was viewed by some as a transparent attempt to boost their failing stock. Apple quickly countersued and alleged four patent infringements by Creative. Now, Apple has struck again. This time they have sued alleging that Creative has infringed on three more patents – one regarding how data is displayed on a computer, one for using a PMP to edit data, and the third regarding the creation of icons to keep files organized on your PC. Apple is seeking both cash damages and an end to the infringements. Apple filed in Texarkana, Texas, a jurisdiction that has been very sympathetic to patent holders in the past, a clear sign that they want to force Creative to settle.
Creative’s stock price did not react well to this latest news, losing almost 6 percent of its value in early trading after the suit was filed.