The battle over which next-generation DVD technology will prevail has made its way to notebooks. Sony announced a Vaio computer today which will feature the world’s first Blu-ray optical disk drive in a notebook. The computer will hit the market in Japan in June. This announcement comes a week after rival Toshiba announced a line of notebooks which will feature their preferred technology – HD-DVD. Both computers are expected to launch at a price in Japan of about $3,600.
For Sony, the move is another step for the Vaio into the high-end, demanding-consumer niche of laptops that they are moving towards instead of the broader but less profitable market of users looking for Internet, e-mail and word processing. The blue laser drives raise the stakes for the company, though. They own many of the patents for Blu-ray, so success for that technology over HD-DVD would be immensely profitable for Sony.