Nokia phone buyers will soon be able to enjoy enhanced mobile multimedia experiences thanks to a long-term strategic relationship between the Finnish phone giant and ATI Technologies. The two companies will work together to drive multimedia experiences ranging from music playback to 3D gaming, mobile TV, video and more.
The two companies will be looking to make the development of multimedia content and applications less complex. To do so they will promote open standards and provide integrated hardware, software and tools. This means that content producers can create content to be used on a wide range of devices. By the fall of 2006 ATI will provide dedicated tools and software development kits for developers. The two companies will also hold joint workshops for developers to showcase the environment.
“Working with ATI underscores the commitment that Nokia has in providing unparalleled mobile multimedia experiences to consumers,” said Ilkka Raiskinen, Senior Vice President, Multimedia Experiences, Nokia. “With the mobile device now at the center of people’s lives, we want people to have access to fantastic mobile content when and where they want. We are announcing our collaboration with ATI now, so that developers have the next 12 to 18 months to be innovative and create world class mobile multimedia experiences.”