Miles Flint, the president of Sony Ericsson, says that television on mobile phones will become a mass market feature in a couple of years. Uncertainty over which of the seemingly endless array or technologies will emerge as the standard, could slow down the development. “We see that coming, but I don’t think that it is going to be a real volume market in 2006. It is certainly on the horizon,” said Flint. He suggested that 2007 or 2008 is when it will really take hold.
Among the formats fighting for wide acceptance are DVB-H, or Digital Video Broadband – Handheld, which broadcasts from TV masts and DMB, or Digital Multimedia Broadcasting, which is popular in South Korea and is gaining ground in Britain and Germany. Advocates of both systems say that they allow an unlimited number of users to receive a signal, making a flat monthly fee system effective. MBMS, or Multimedia Broadcast Multicast Service, is looked at as being more user friendly and allowing for more on-demand options. Qualcomm is further confusing things by promoting their own MediaFlo system. Ultimately, Flint says that it doesn’t really matter which system or systems prevail. They can make their phones work for any of them.