Sprint Nextel, like all providers, is looking for new sources of revenue. Their latest offering is called Find It, a local directory service that takes advantage of GPS locating capabilities that phones are required to have so that emergency services can locate callers. The service will help you find everything from driving directions to movie times and restaurants without even having to know where you are. InfoSpace will be providing the content for the service.
The idea certainly isn’t new, and most of the underlying technology isn’t either. What makes Find It remarkable is that it is designed specifically for phones, it will be available on fairly low tech phones and it is inexpensive. More than 70% of Sprint Nextel users will be able to access the service and it will only cost them $2.99 per month.