When Electronic Arts bought mobile games giant Jamdat for $684 million in February, it was clear that they were serious about mobile gaming. With the revelation of their aggressive new plans we see just how serious they are. They will be investing heavily in the creation of new mobile gaming titles and also looking to expand their clout through both acquisitions and content deals. Those deals will occur both in North America and abroad. Much of the capital investment will likely happen in Europe, where they are far behind Gameloft, and in Asia where they are almost non-existent.
Revenue from games is expected to account for $130 million in the current fiscal year. The focus on rapid growth is an attempt to capitalize on the incredible growth in online gaming. The rapid technological improvement in both phones, data transmission and the adoption of new phones by more users means that the sector is expected to grow by 54.4% this year to about $770 million in North America alone. EA wants to be leading it.