A recent survey in the United Kingdom found that nearly 80 percent of the people who tried mobile TV would be likely to take advantage of such a service if they owned a subscription themselves.
The Oxford survey, sponsored by mobile phone manufacturer O2, gave nearly 400 people a mobile handset that had access to 16 television channels. The survey also found that 36 percent of the people were using the mobile TV at home, compared to 23 percent at work and 28 percent while actually mobile. Nearly three-quarters of those surveyed were so impressed with the service that they said they would sign up for such a service within a year. A similar survey, done earlier by broadband provider BT, found that people would pay up to £8 a month for such a service.
Survey results showed that people were watching an average of three hours of mobile TV each week. Not surprisingly, the handhelds (when mobile) were used most during commutes.
The O2 trial will continue through the spring. Participants used handsets sporting the DVB-H technology, a 3G alternative that does not rapidly consume bandwidth and is endorsed throughout Europe.