It hurts to watch all the toys that they have in South Korea that haven’t made it here yet. One advantage, though, is that we can learn in general terms about how our market might react to new technology by watching them. For example, Korea is far ahead of us in mobile TV, so trends in the acceptance of services are emerging. One such trend is that satellite DMB is falling behind terrestrial DMB in terms of acceptance. The satellite DMB service has faced criticism and failed to meet their goal of 400,000 subscribers last year.
The biggest complaints about the satellite service were the cost and the scarcity of content. The satellite service carries a cost whereas the terrestrial service is provided for free. There is a challenge with terrestrial service in providing full coverage, but that issue is being addressed in Korea.
A report by Sejong Securities logically predicts that further acceptance of T-DMB service will lead to more content availability. They predict that the service will gain momentum and will continue to pull away from satellite service.