What a girl wants, what a girl needs…

What a girl wants, what a girl needs…


A new Hitachi product is filling a need evidenced by a recent electronics survey.

According to a survey by Consumers Electronics Association (CEA) Market Research, women highly value portability, reliability, and ease-of-use as the top criteria for electronic products.

And among the list of devices featured in the “What Women Want” survey is Hitachi Global Storage Technologies’ Microdrive 3K6. The tiny portable storage device (about 1 inch in diameter, or smaller than your average matchbook) stores 6GB of data, meaning women (and men, too) can carry over 6000 digital photos, 3000 songs, or eight hours of video.

“The Microdrive as a girl’s best friend makes absolute sense, because it allows women to keep so much of what means most to us at hand to share and treasure,” said Becky Smith, vice president, marketing & strategy, Hitachi Global Storage Technologies. “While we didn’t design the Microdrive specifically for women, we certainly integrated their requirements for simplicity, portability and durability into the fabric of the product. We added high capacity to this list and developed the ideal storage solution for handheld consumer electronics.”

The survey asked more than 1600 adults about the features and functions that are of utmost importance when it comes to consumer electronics. The Microdrive 3K6 fit the bill for many of their top needs, including the ability to quickly and easily share many, many photos.

Hitachi’s Microdrive will be among a number of other products that will be featured at CEA’s “Technology Is a Girl’s Best Friend” Diamond Product Showcase at CES 2006 in Las Vegas.