If Yankee Group, a consulting firm, is to be believed, critical shifts are about to occur in the enterprise telephony landscape. Over the next 18 to 24 months, the company sees supply and demand trends bringing about integration of fixed PBX and mobile telephony systems. The result, they suggest, will be fixed-mobile convergence (FMC) in the large enterprise segment in the next 5 years. This will create new service models around high-value managed telephony services.
The Yankee Group has released a new report with the thrilling title “ The Emerging Effect of Enterprise Fixed-Mobile Convergence”, in which they examine the effect of FMC on enterprise telephony. The goal of the report is to help fixed and mobile operators, VARs, and systems integrators understand the impact of current and future fixed-mobile solutions on the enterprise telephony landscape.
“Today, enterprises are not demanding converged solutions and are largely uninformed of FMC technology,” said Nicholas McQuire, Yankee Group senior analyst, Wireless/Mobile Enterprise Solutions. “However, demand will rapidly grow as awareness of FMC’s benefits reach enterprise decision-makers such as a reduction in and greater control of mobile costs, enhanced productivity and greater mobility. FMC will also enable service providers to achieve lower customer churn levels, increased enterprise penetration and grow average revenue per enterprise. Perhaps most importantly, FMC telephony will also enhance their strategic standing with valuable enterprise customers as well.”
Let me put this all into plain English for you. Yankee Group figures that in the next year or two you will go into your office and find that your desk phone will be gone. In its place you will have a smart phone that will do all that your phone did and so much more, regardless of where you are. There is lots of money to be made by companies who understand and can provide the technology behind this shift in office communication. They say their report will show service providers how to make that money.