Europe to witness 100% Mobile penetration by 2007

Europe to witness 100% Mobile penetration by 2007

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Research and Markets has added a report titled Western European Mobile Communication Market 2006 to their list of offerings.

As of late, the European mobile market has been growing consistently and in 2005 major European countries witnessed a mobile penetration of 100%, overall the market continued to grow in strength with penetration reaching 100% in 2006 or early 2007 in Europe’s regional markets. The growth factor in coming years will be 3G with most of the activity happening in Nordic countries. With 97% of all subscribers, GSM remains the network of choice. For data services, SMS is the most successful and revenue-generating service for the operators, notching between 15-20% of their revenues and in some cases accounting for 95% of revenues generated from data services.

During the first six months of 2005, riding on the wave of advancement in mobile phone technology and product innovation and design, the Western European Mobile market reported a growth of 15%. Of all the mobile phones sold in this sector in June 2005, 30% were Bluetooth enabled, while about 20% and 95% of GSM and 3G phones were equipped with MP3 or similar technology.

Further, the report examines how 3G network and other technologies like EDGE and HSDPA are being deployed in Europe, also with the launch of Mobile TV in several pockets of Europe and is expected to rise with the fall in prices of data services.

However ARPU took a hit for the much of 2005 particularly in Scandinavia. Western Europe saw a fall of 2% in ARPU from beginning of 2005 to June 2005. With this the incumbent telcos have taken a hit, but they continue to be leading mobile operators in their respective countries in a ruthless competitive environment.

The report covers the market of Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Malta, The Netherlands, Luxembourg, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom and includes trends, analysis, and advancement in mobile technology and major mobile operators in each country.

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