The National Hockey League is not being broadcasted by ESPN any longer, but the two organizations do have a new deal today. ESPN has mobile phone services on the way and when they arrive, the NHL will be a part of it. Avid hockey fans will be able to view highlights of their favorite teams on their cell phone. That means that Toronto Maple Leafs fans will be able to see how bad their team is wherever they are.
“This deal allows ESPN and the NHL to further extend the game to fans whether they are watching television, logging onto their computer or flipping open their mobile phone,” said John Skipper, an ESPN executive.
With the league’s financial house in order and attendance healthy again, it makes sense that ESPN would lock up the rights to the sport for the rapidly growing mobile television market.