Sony Redfines the WALKMAN 26 years later

Sony Redfines the WALKMAN 26 years later


Sony has released their 20GB (NW-A3000) and 6GB (NW-A1000) portable audio devices, dubbing them as the new face for the Sony WALKMAN name.

Sporting an impressive advanced organic EL display, these two players feature new shuffle functions. By selecting ‘My Favorite Shuffle’, the device automatically selects the most listened to 100 songs and plays them at random. The ‘Time Machine Shuffle’ function randomly selects a year and plays all of the songs from that particular year that are currently held on the device.

Once switched on, a mobile phone style ‘Home’ menu appears offering nine different options that can be selected via the four-way directional button. These include ‘Music Library’, ‘Play Mode’, ‘Initial Search’, ‘Intelligent Shuffle’, ‘Favorite 100’, ‘Play History’, ‘Settings’, ‘Playlist’ and ‘Now Playing’.

Music can be searched in a variety of ways, via ‘Genre’, ‘Artist’, ‘Album’, ‘Song’, ‘Release Date’, ‘Rating’ and ‘Recently Transferred’, all of which can be scrolled through to enable users to find their music faster and easier. Sony WALKMAN records three years of playback history that can be searched and also features the first ever ‘Initial Search’ on a hard disc device, allowing the user to scroll from A-Z for ultimate ease of use.

The 20GB Sony WALKMAN (measures 2.0-inches thick) is available in two stylish colourways , violet and silver; while the 6GB unit (measures 1.5-inches thick) comes in the additional colours of pink and blue. All devices package with colour-matched headphones.

26 years after Sony’s first WALKMAN, they are now redefining it with hopes to take back some of that market which they originally created. No prices or global availability is known.