AMD has released their answer to Intel’s Centrino. The AMD Turion 64 is a mobile version of their popular 64-bit desktop processor architecture. The Turion promises thinner, lighter laptops, longer battery life, and enhanced security.
On March 1st, AMD had skywriting planes write “AMD Turion 64 Mobility” across the San Francisco skies to help create buzz for their new processor. Sounds like a stunt straight from Virgin Interactive.
You won’t have to wait long to see this new processors in the latest laptops, AMD expects to see the chip available in units later this month from Acer and Fujitsu Siemens.
With the introduction of the new processors, AMD also decided to introduce new two letter/two number model names to help consumers “simplify their notebook purchasing”. I’d really like to know what they were thinking, because I still don’t get it. They must have a super duper decoder ring that I have yet to obtain. Here is the explanation from the press release:
”AMD Turion 64 mobile technology models ML-37, ML-34, ML-32, ML-30, MT-34, MT-32, and MT-30 are available immediately worldwide.”
”In order to help consumers and business professionals simplify their notebook purchasing decisions, AMD Turion 64 mobile technology uses a new series of model numbers designed to provide a simple designation of both relative performance and degree of mobility within the processor family. The two letters of this model number indicate processor class, with the second letter designating increasing degree of mobility, as measured by power consumption. As the second letter approaches the end of the alphabet, “higher” letters indicate greater mobility. The numbers indicate relative performance within the processor class. Higher numbers indicate higher relative performance among the AMD Turion 64 mobile technology family.”
I can just see the sales person at your favorite computer store explaining the line over and over again until consumers catch on.