Joe Boxer, Underwear For Your Cell

Joe Boxer, Underwear For Your Cell

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Joe Boxer and Smartphones have teamed up to bring underwear to your cell phone. Well, not really, but they will deliver Joe Boxer content to your phone. Users will be able to download Joe Boxer images, animations, and video clips to their handset. Mr Licky, that smiley face that seems to always be placed conveniently over your crotch, will be featured in the wallpaper and animations.

No word on if the banana in the ice cube picture will make it to your mobile, sorry.

“As anyone wearing JOE BOXER knows, we love a good laugh,” said Bill Sweedler, CEO of JOE BOXER. “By working with Smartphones, we can bring JOE BOXER’s fun and laughter to millions of mobile phones around the world, all with a single point of contact.”

Just remember folks, underwear goes UNDER the pants.

See press release below.


JOE BOXER Goes Mobile with Smartphones; Smartphones Announces Mobile Content Agreement with JOE BOXER

JOE BOXER, already a hit among teens and young adults, now adds mobile phones to their calling. Thanks to a new agreement with Smartphones Technologies, Inc., customers will be able to download JOE BOXER images, animations and video clips to their mobile phones.

JOE BOXER and Smartphones Technologies announced an agreement to deliver licensed JOE BOXER mobile content to wireless carriers and content providers worldwide. The content will include the infamous Licky Logo, Mr. Licky(TM), The Dancing JOE BOXER Guy, and new innovative designs that can be downloaded and changed as often as you change your underwear.

“As anyone wearing JOE BOXER knows, we love a good laugh,” said Bill Sweedler, CEO of JOE BOXER. “By working with Smartphones, we can bring JOE BOXER’s fun and laughter to millions of mobile phones around the world, all with a single point of contact.”

Unlike other companies who license content only for their own use, Smartphones Technologies will provide JOE BOXER mobile content to any carrier or content provider worldwide who would like to offer it to their customers.

“JOE BOXER is a fun, exciting brand that’s universally recognized among teens and young adults,” said Mike Merrill, Chairman & CEO of Smartphones Technologies. “We’re delighted to help JOE BOXER extend their brand to reach customers where they are every day — on their phones.”

JOE BOXER’S philosophy is to “think locally, laugh globally.” Now customers can download an assortment of JOE BOXER content to their mobile phones to match their moods, holidays, friends, or just to match their JOE BOXER’S.

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