Motorola announced two new GSM headsets to its Push-to-Talk line, the “fashionable” C698p and the “fun, affordable” C381p. We saw pictures and announcements at CES2005 for these products but they are now officially announced.
Motorola C698p (in black)
– Candybar styled handset
– Push to talk
– Plays MP3’s
– VGA Camera
– Large 65,000-colour display
Motorola C381p (in white)
– 5-way navigation keys
– LCD display
– GPRS/CSD data
– Voice recording and dialing.
See press release below.
Motorola, Inc., a global leader in wireless communications, today introduced two new GSM handsets to its Push-to-Talk over Cellular (PoC) portfolio — the fashionable C698p and the fun, affordable C381p. Each handset is engineered to deliver Motorola’s distinct PoC experience, but designed to fit different lifestyles and different budgets, giving consumers yet more choice when they ‘Push-to-Talk’*.
Motorola is at the forefront of the PoC market with 23 network operator contracts covering 27 countries around the world. By adding the C698p and C381p handsets to its line up, Motorola has created a true multi-tiered PoC portfolio. This solution enables operators to extend Push-to-Talk services to even more subscribers — from mass market to high-end — meeting a variety of consumer needs and helping pave the way for future “Push-to” services like video and data.
“Push-to-Talk changes the mobile experience by extending the phone call into a new, more immediate and engaging way to communicate,” said Joel Holl, Director, GSM PTT Products for Motorola’s Mobile Devices business. “The technology cuts across lifestyles, consumer segments, and even helps bridge the environments we work, live and play in. A business person can push-to-talk with his colleagues one minute then conduct a group chat with his family the next. So choice is key. By enhancing our already robust PoC portfolio, Motorola is bringing consumers more choice and operators more opportunities to generate revenue.”
A cool, high-tech “candybar” styled handset, the Motorola C698p is as fun as it is fashionable. The Motorola C698p features dual high-audio speakers optimized to deliver a superior audio experience for using PoC, listening to the latest MP3’s or just chatting with friends. It also boasts an integrated VGA camera and a large 65,000-colour display screen — plus key features like preloaded and downloadable games and tri-band technology — to give consumers the perfect blend of entertainment and communication.
The Motorola C381p brings connection and personalization to the mass-market. Whether using PoC to connect to co-workers, friends or family or experiencing other exciting messaging options like MMS, the C381p is a mighty mobile that packs a punch*. To shine professionally, the C381p lets you synchronize your calendar and contacts with your PC via Motorola’s Mobile Phone Tools software and multi-task while on its integrated speakerphone.
Both the C698p and C381p feature Motorola’s signature PoC user interface, dedicated Push-to-Talk key and one-touch access to presence-enabled PoC contacts for quick one-to-one or group communication. They join Motorola’s current portfolio of PoC-enabled mobiles — featuring the popular V400p for GSM operators and T300p and V65p for CDMA operators.
Operator partners will benefit from Motorola’s PoC solutions by being able to offer a new consumer service with limited network implementation requirements. The Motorola PoC solution’s intuitive experience is also expected to help increase average revenue per user by encouraging frequent use of the new feature.