Mobile Games Market Plays Toward $8B

Mobile Games Market Plays Toward $8B


The mobile gaming market is expecting a 6-fold growth over the next five years for downloadable games, generating 82 percent of an $8 billion market. Strategy Analytics has released a report called, “Carrier Retail Channels Control $8 Billion Mobile Game Opportunity,” and in-depth analysis of the explosive mobile gaming market.

Mobile entertainment publishers are clearly back in vogue as the number of Java and BREW capable handsets rises from 186 million units this year to over 1 billion units in 2009. Senior Analyst, Nitesh Patel, notes, “We are beginning to see carriers and games companies announce greater levels of usage of these handsets for downloading games. For example, in the five months leading up to May 2004, Verizon Wireless customers have downloaded more than 12 million games.”

Strategy Analytics expects that active users of downloadable games will grow from 32 million this year to reach 220 million in 2009. Patel adds, “Confidence in the sector is beginning to increase significantly. The past four months has seen a flow of private finance into the coffers of leading mobile games distributors, the likes of which has not been seen since the halcyon days of the late 1990’s.”