AMD today announced that it will introduce a new brand of PC processors to be named AMD Sempron. The AMD Sempron processor family is expected to replace the Duron line of processors in desktop and notebook PCs.
AMD Sempron processors are being developed to meet the evolving day-to-day needs of home and business PC users. Basic computing is no longer just about e-mail, Web browsing or word processing. Today it’s also about downloading and playing music, or sending pictures to family and friends. This full-featured product line is designed to deliver best-in-class performance for the growing segment of PC users who want more from their PCs.
“AMD is changing the name of the game for everyday computing. We have responded to evolving customer needs with a compelling solution that delivers the performance needed for today’s applications,” said Marty Seyer, vice president and general manager, Microprocessor Business Unit, AMD. “The AMD Sempron brand is expected to carry on our tradition to always strive to provide our customers more value.”
More details about AMD’s new mobile and desktop processors will be forthcoming in the second half of 2004. Shipments of the AMD Sempron and Mobile AMD Sempron processors are scheduled to begin during the second half of 2004.
AMD Athlon 64 processors will continue to be offered for outstanding 32-bit performance, capability for tomorrow’s 64-bit applications, and Enhanced Virus Protection in conjunction with the upcoming Windows XP Service Pack 2. Likewise, AMD Athlon XP processors for desktop PCs and Mobile AMD Athlon XP-M processors will continue to be offered for those customers seeking advanced functionality and performance for mainstream home and office computing.