AT&T Wireless Launches First Music Recognition Service in the US

AT&T Wireless Launches First Music Recognition Service in the US


AT&T Wireless announced the availability of a new music recognition service today that allows customers to identify songs simply by placing their phones near a music speaker. The service is the first of its kind in the US, and adds to AT&T Wireless’ industry-leading portfolio of music-related content and offers.

Designed for today’s on-the-go music fans, customers simply dial “#ID” (#43) from any AT&T Wireless phone to initiate the service. When prompted, customers then hold the phone near the music source for approximately 15 seconds. Users will immediately receive a text message on their wireless phone with the name of the song title and recording artist.

“We’ve all been in a situation where we hear a song that we like, but have no idea of its title or who sings it,” said Glenice Maclellan, vice president of messaging services for AT&T Wireless. “Now, your wireless phone can ‘name that tune’ for you. Song recognition is another example of the numerous ways AT&T Wireless helps inform and entertain our customers – giving them access to some of the industry’s broadest selection of multi-dimensional entertainment services.”

The new “#ID” music service is provided by San Francisco-based Musicphone in cooperation UK-based Shazam Entertainment, which operates a propriety recognition database of more than one million recorded songs. AT&T Wireless customers can trial the music recognition service at no charge beyond standard airtime charges when they first dial “#ID.” Afterwards, the service costs $.99 cents, plus standard airtime charges, each time they use it.

In addition to the service introduced today, AT&T Wireless offers an extensive portfolio of music content including’s Editor’s Choice, AOL Music Mobile Club, Click2Music, Mobile Music Club, Musicphone, Now Playing, Sony Music Mobile, Warner Mobile Music, and others – such as exclusive content from FOX’s “American Idol.” In addition, AT&T Wireless customers have access to an extensive library of downloadable ringtones and a variety of devices that include integrated or optional FM radio and MP3 attachments. For more information about AT&T Wireless’ music-related offers, visit or