Omnifi Mobile Audio Player Connects WiFi to your Car

Omnifi Mobile Audio Player Connects WiFi to your Car


The in-car Digital Media Player from Omnifi allows you to wirelessly transfer CD-quality digital music, audio news and information updates from PC or Internet to Omnifi via 802.11b. The 20GB hard-drive stores approximately 300 hours of digital audio content (MP3 or WMA). Includes DIN or surface mounted controller w/ LCD display, HDD cartridge & housing, wiring adapter, cables, and SimpleCenter software.

See press release below.


Omnifi`s Digital Media Player (DMS1) is First Mobile Product to Facilitate Wireless Transfer of Digital Media from the Home PC to the Automobile

Tempe, Ariz. — Rockford Corporation is proud to announce that the CEA ‘2003 Best of Innovations’ and TechTV’s ‘Best of CES’ award winning Omnifi mobile audio wireless digital media transfer system is now available, as is Omnifi’s home theater/stereo wireless streamer (DMS1).

‘Omnifi allows a user to easily stream the audio content stored on their computer hard drive or straight from the Internet to your vehicle without the burden of walking CDs back and forth ‘Sneakernet’,’ explains Tom O’Mara, Omnifi managing director. ‘This is a new development in the mobile audio industry which by all accounts will bridge the gap between digital PC-based audio content and a performance-oriented, mobile-based audio system. In fact, with the bandwidth 802.11B yields, a consumer’s vehicle needs to be just 150 feet from the PC source in order to receive the signal. If the consumer’s vehicle is outside this range, there is the option of bringing the shell-protected hard drive from the PC to the car using a standard USB connection.’

The Omnifi Brand is a family of connected devices based on the SimpleWare software suite. In the Omnifi system, these software applications give consumers the ability to manage their media in one simple, yet powerful media player application, SimpleCenter(tm) and then wirelessly deliver it to any Omnifi device that connects to the stereo or is installed in the car. SimpleWare is the only connected device software on the market, which enables the delivery of local and Internet-based music, radio streams, information updates and other types of media files to a variety of products. The Omnifi system allows consumers to manage all of their media in one location, and then access it at their home stereo or in their automobile.

The Omnifi mobile system consists of a remote-mounted, drop resistant, 20-Gigabyte storage unit, [HC1] the unique and powerful SimpleCenter software which allows content scheduling, program syncing from the PC to the auto, complete organization of all of the digital media files and Omnifi’s own News Center with hundreds of channels of information, and an easy-to-use 1-DIN front mounted digital media controller.

With software from SimpleDevices, Inc., Omnifi eliminates the ‘legwork’, or the need to burn CDs and gives consumers the ability to download and transfer music and programs from the Internet to the PC hard drive to the consumer’s car and home stereo/theater systems.

‘Omnifi products allows the consumer to deliver a wide-range of Internet-based digital media from the PC to their automobile and/or home stereo/theater, making this product the most powerful and flexible digital wireless entertainment platform on the market today,’ O’Mara adds. ‘SimpleDevice’s SimpleWare(tm) and SimpleMedia Services(tm) software leverages industry standards, such as 802.11b and Universal Plug and Play (UpnP), to extend home networking technology beyond the PC or home gateway to a wide variety of digital device applications. No other company currently offers this wireless transfer capability.’

Omnifi introduces groundbreaking new technology that allows consumers to schedule media delivery to devices. Built to enhance the Internet services package offered with the Omnifi system, including thousands of radio stations, news and information, and a host of additional content from providers such as Live365, Yahoo, Virgin Radio, AOL Shoutcast, News center, Gracenote, and Muze, Omnifi’s scheduling technology is unique in the industry. The Omnifi scheduler gives users the ability to set information and music preferences in the SimpleCenter application and schedule the delivery of media automatically and wirelessly to devices in the car and at the stereo. This feature works with both local files and Internet-based files a user can access through SimpleCenter’s Internet services offerings. For example, a commuter might choose to schedule an information update of local weather and traffic, stock quotes, breaking news and his daily horoscope to be automatically transferred to the Omnifi device in the car at 6:30 a.m. every day in time for his daily commute. Scheduling is controlled through a simple and intuitive user interface within SimpleCenter and maximizes the benefits of using wireless networking technology.

‘The Omnifi system is the most technologically advanced yet user friendly connected device solution on the market,’ says Craig Janik, CTO for SimpleDevices, the company that developed the SimpleWare software technology. ‘Using SimpleDevices software development kits and applications, consumer electronics OEMs like Rockford can build UPnP compliant connected devices with enhanced features, such as our unique scheduling and synchronization applications. It’s exciting for consumers because the Omnifi system provides the ability to automatically share and synchronize content among a system of devices, a dream technology that’s available now.’

Rockford Corporation is based in Tempe, Ariz. and is a publicly traded company under the NASDAQ stock symbol ROFO. Company websites can be viewed at,, and