The LEICA D-LUX is a new digital compact camera from Leica Camera AG, Solms with a high-performance LEICA DC VARIO-ELMARIT f/2.8-4.9/5.8-17.4 mm ASPH. triple zoom lens. “The LEICA D-LUX has been given a timeless design which will survive short-lived fashion trends. It also offers many possibilities of individualization,“ says Roland Wolff, Product Manager of the Compact Cameras business unit at Leica Camera AG. The small and elegant LEICA D-LUX has a clear array of controls and is easy to use.
The design of the LEICA D-LUX is reminiscent of the use of classic forms for Leica’s rangefinder cameras. It is a modular composition of basic geometric figures such as semi-circles and rectangles. The result is a timelessly elegant shape that fits comfortably in the photographer’s hand. “Like all our compact cameras, the LEICA D-LUX was designed as a longlife product. The three-year warranty, which is unusually long for a compact camera, underlines the company’s policy of value retention. Leica’s typically long product life cycles ensure that the camera will not be replaced by a successor model after only a few months,“ explains Roland Wolff.
On top of this, owners are given an optional guarantee in the form of the free “Leica Passport“. In the first year of ownership, the LEICA D-LUX is ensured against all damage, even if caused through the fault of the user, e.g. by knocks or water. The normal warranty conditions then apply in the second and third year.
The LEICA D-LUX has an aluminum body. Great attention has been paid to the smallest of details: for example, the main controls, the lids of the battery compartment and the compartment for the various connections are made of metal and not imitation-metal plastic.
In the growing digital camera market, the LEICA D-LUX takes account of the increasing desire of quality-aware consumers to stand out from the crowd by using individual products with their own personality. The LEICA D-LUX will be produced in comparatively small quantities of a few thousand a month. Its unique nature is also reflected in its valuable accessories – the high-quality leather case is offered in five different colors and models. Another individualizing feature is Leica’s unique offer to engrave a name in the camera body on request (as an alternative to the “Leica passport“).
The LEICA D-LUX sports a 1/2.5“ CCD image sensor with 3.2 million effective pixels and a triple zoom lens LEICA DC VARIO-ELMARIT f/:2.8-4.9/5.8-17.4 mm ASPH. which was designed at Leica’s Optics Center in Solms. “The Leica brand stands for top optical quality and is inextricably linked with photographers who capture the decisive moment in a highly emotive way,“ says Roland Wolff. The LEICA DC VARIO-ELMARIT f/2.8-4.9/5.8-17.4 mm ASPH. corresponds to a 35 to 105 mm lens for 35 mm photography and consists of seven elements in six groups, including three aspherical elements. The optics were individually matched to the 3 megapixel image sensor. Their interaction with the electronics and software of the LEICA D-LUX results in true-to-life color rendering, excellent definition and superlative brilliance.
The minimal delay of the shutter release, fast data storage and signal processing of the LEICA D-LUX are genuine advantages in practice, making the camera ready for virtually non-stop operation. Series can be taken at a rate of four frames per second. A series can consist of up to five pictures in high JPEG quality or eight pictures at the maximum compression setting. In addition, video films can be recorded with sound – the only time limit being the size of the memory card (360 seconds for the 64 MB card, for example). The LEICA D-LUX offers a 114,000-pixel 1.5″ monitor for viewing the picture during and after the exposure. Using the second battery, the camera is ready for more than two hours of action in active mode.
The LEICA D-LUX comes with two rechargeable lithium ion batteries and a generous 64 MB SD card. The memory card stores 45 to 553 images, depending on the resolution and compression setting. The delivery also includes a high-quality leather case for transporting the camera, a matching carrying strap and a second case for keeping the extra battery and another SD card, an external power/charger unit and extensive ADCSee 5 PowerPack (PC) software.
The LEICA D-LUX will be available at Leica stockists’ from May 2003.