Sony Announces the DSC-F77 Digital Camera

Sony Announces the DSC-F77 Digital Camera


Sony Europe has announced a significant extension to its Cyber-shot family of digital still cameras. The DSC-F77 caters for the camera enthusiast that wants an advanced set of features and functions but also demands a sleek, compact and stylish camera. The camera’s compact and stylish design easily fits inside your shirt pocket and still these elegant good looks conceal a powerful 4.0 Megapixel Super HAD CCD and integrates advanced Carl Zeiss Distagon lens technology.

“In terms of appearance and operation the DSC-F77 offers a very different proposition,” commented Akihiro Nishikawa, Director, Sony Digital Imaging Europe. “The look and feel is very different but the quality and versatility is unmistakeably Sony Cyber-shot.”

Smart technology produces better pictures

A Carl Zeiss Distagon lens (F2.8, 37mm) ensures extremely high quality colour reproduction and high image resolution. When combined with 14 bit DXP digital processing, Sony’s Clear Color NR and Clear Luminance NR functions the camera ensures maximum image quality combined with simple and intuitive operation.

The lens unit’s rotating capabilities further enhance shooting creativity. For example, the user can rotate the lens and take for instance a self portrait using the LCD to frame the shot. For normal shooting conditions, the DSC-F77 incorporates an optical viewfinder.

Combined with this operational versatility in the DSC-F77 is new Smart Zoom technology from Sony. Functioning in a new and different way from other zoom technologies, this advanced feature lets users enjoy a zoom function without experiencing any deterioration in image quality. By selecting a lower resolution it is possible for the user to zoom in (using SMART Zoom) – at 2 Megapixel resolution the camera provides 1.4x zoom, whereas at VGA image quality the user enjoys the equivalent to 3.5x zoom.

With a profile of just 27mm, the DSC-F77 represents one of the most compact, high performance and stylish cameras available. A rotating lens unit facilitates maximum creativity in shooting. The user can rotate the lens and take for instance a self portrait using the LCD to frame the shot. Alternatively, the built in optical viewfinder can be used to maximise the camera’s battery life.

The camera comes with a selection of prescribed scene mode settings, including twilight, twilight portrait, landscape and soft snap. With spot and multi-pattern metering combined with selectable ISO sensitivity up to ISO 400 the camera provides advanced shooting facilities in any light setting.

Another key benefit of the DSC-F77 is its operating speed, allowing the user to capture the moment as it happens. The rotating lens operates as an on/off switch – a feature which significantly reduces the time taken to shoot a picture. The camera takes less than one second to power up while it features a shutter time lag of only 0.35 seconds and a shutter interval speed of approx. 2 seconds. Another feature which speeds up operation is the latest high speed USB 2.0.

Cradled by Sony
When not in use, the DSC-F77 rests in a cradle which serves numerous functions. An in-built power terminal recharges the supplied Stamina Info Lithium battery, while an AV terminal interface connects the camera to a standard TV. Also, a USB connection facilitates quick and easy connection to a standard PC for image downloading. The cameras come bundled with image transfer software developed to help transfer the images from the camera to a PC easily and automatically. After connecting the camera to a PC (via the cradle or a USB cable) images are automatically up-loaded to a selected directory.