UK based company PDT are set to continue to build their reputation with the launch at the CES show in Las Vegas in early January of the first portable internet radio. The InTune 200 breaks the mould with multiple sound sources including; Access to internet radio, News, Music, Talk Shows. MP3 or CD-Audio discs, Terrestrial radio and Text to speech for caller id and email.
However what makes the product unique and exciting is it’s portability, as unlike other expensive broadband solutions the InTune 200 does not require a hard wired RJ45 connection, the user simply plugs in to the free USB socket and allows the listener a range of up to 300 ft, plus the PC is still free to be used separately. Incorporating a large back lit LCD display allows for users to see relevant information at a glance, such as radio station name, streaming data, CD track names etc.
PDT have grown progressively over the years, founded in 1988 by David Holder it had developed a unique niche within the consumer electronics market. Ironically this success is on the back of never owning a brand but developing a reputation as supplying and manufacturing some of the leading global blue chip companies.
Their product range includes traditional customer premises products for the consumer market, with a number of innovative launches introduced including VoIPVoice internet phones, as well as working for BT, Olympus, Sharp in Japan and Tele Denmark.
The nature of PDT suggests that ideas are key and the patents and licensing is an area of development, with innovation being key to the company’s success and future planning.
Another area of strength for PDT is the promotional telecoms market, where they are global leaders in designing and supplying product to all the leading telecommunication companies. In the UK BT Consumer Products regularly uses PDT for their promotions and of particular success was it’s Caller Display Widget Promotion which increased take-up of subscription Caller ID service by 100 fold during the promotional periods.
Ironically the InTune 200 was the result of PDT quest to develop a promotional product to drive broadband subscriptions. The results are user friendly, affordable and opens up broadband to a market that to date have not yet been enticed by the usual discount promotional offers.
PDT will be on booth Hilton 55064 at CES show in Las Vegas, January 8-12, 2003.