MadPlayer Makes U.S. Debut as Part of Sprite & Def Jam University...

MadPlayer Makes U.S. Debut as Part of Sprite & Def Jam University National Promotion


MadWaves Corporation (London) in cooperation with music giant Def Jam Recordings, Inc. and Sprite announced today its participation in the Sprite & Def Jam University national summer promotion featured under-the-caps of Sprite 20-ounce and 1-liter bottles. MadWaves’ product – the MadPlayer™ – will be given as prizing to the promotion’s grand prize winners. The MadPlayer is a hand-held, multi-functional, exceptional-sounding portable music player/recorder with numerous unique features that, until now, have not existed in a single music product. The MadPlayer allows users to listen to, create, interact with, compose and transport professional-quality, copyright-free digital music without the need for a PC or Internet connection.

“To have our product chosen as the ‘coolest new personal recording studio’ by these great companies is a wonderful validation,” said Voislav Damevski, MadWaves CEO. “We’re excited to be involved with Sprite and Def Jam in this promotion.”

“The introduction of MadPlayer to the marketplace creates a totally new category in personal entertainment,” Damevski continued. “In a word, MadPlayer is all about empowerment. Our product empowers anyone to make music, their way, anywhere and without copyright issues.”

Completes Rappers and Others As Artists

Present at the Sprite/Def Jam press conference in New York City was MadWaves’ “MadVan Team,” a group of four college-age rappers who have worked with MadWaves for a number of months testing and performing with the MadPlayer. “For me, MadPlayer is the missing piece – the music that I need to complement the lyrics that I write,” said Brian “B-Nice” Birkeland, a rapper who is a junior at the State University of New York (SUNY) New Paltz campus. “Using MadPlayer makes you feel musically gifted. It makes song writing and composing easy. With myself not having skills as a producer, I’ve been able to use the MadPlayer to produce my music. It’s a fun way to make your own music the way you wanna make it.”

“My crew at home were thinking of everything for how we could get some original beats to write to because we didn’t have the money for a producer, studio time or expensive drum machines or keyboards. But we’d be able to afford the MadPlayer and then have an unlimited amount of beats to use,” added Sam “SIA” Passow, a SUNY New Paltz senior and president of the campus’ Rap, Poetry and Music (RPM) club.

“For me, MadPlayer completes me as an artist,” said Greg “Multi” Johnson, Founder and CEO of the RPM organization nationwide. “It’s such an opportunity for people who wouldn’t otherwise be able to make their own beats.”

“Music is a medium through which anyone can express themselves and MadPlayer gives everyone a chance,” concluded Stephon “Pages” Lilly, rapper and MadVan Team Member. “Before MadPlayer, that wasn’t possible.”