Cellon International Begins high volume production of GPRS Phones Based on Philips’...

Cellon International Begins high volume production of GPRS Phones Based on Philips’ System Solution


Royal Philips Electronics, has announced the endorsement of its leading-edge wireless semiconductor system solution by Cellon International, the world’s largest independent design house for wireless terminals and module designs. Building on the companies’ existing wireless handset development partnership, Cellon – including CEC Wireless, the company’s operating unit in China – has integrated the semiconductor system solution from Philips into its designs for next generation 2.5 & 3G phones, and is currently ramping up production.

The high volume GPRS phone designs from Cellon, powered by Philips’ system solution, can enable handset manufacturers to dramatically reduce costs and time-to-market by leveraging proven platforms. Philips’ state-of-the-art semiconductor system solution offers low cost, highly integrated technology for handset designers. Cellon develops innovative and cost-effective platform designs for the world’s leading handset manufacturers by using the semiconductor technology of Philips.

“Cellon’s value proposition is based on delivering the most advanced wireless platforms and designs to a broad range of players in the handset industry. Delivering on that strategy means partnering with the world’s leading semiconductor players, and the agreement with Philips is an obvious example,” said Joe Gifford, vice president, business development at Cellon. “Cellon’s ability, as an independent design house and ODM, to reduce costs and shorten the development cycle through outsourced platform development and design is based on a guarantee of leading-edge technology, and our wireless handset development partnership with Philips is an essential part of that guarantee. We’re happy to have Philips as a strategic partner.”

“Philips’ mobile strategy, which is focused on delivering complete wireless mobile multimedia semiconductor technology based on its proven total system approach, is perfectly aligned with Cellon’s role as a leading design house for a full range of industry players,” said Peter Baumgartner, senior vice president of communications at Philips Semiconductors. “The ramp-up of high volume production of GSM/GPRS units represents a tremendous opportunity, and our work with Cellon will help to further capitalize on this by integrating Philips chipsets into complete design solutions for handset manufacturers.”

The semiconductor system solution of Philips provides Cellon with some of the best performance features in the market. The GSM system solution offers unrivaled talk time of approximately five hours and two weeks standby time. For GPRS, the system solution offers the same significant advantages, with a very low MIPS consumption (less then 3.5 MIPS), optimized through state-of-the-art power management capabilities, incorporating actual system and platform design expertise including a fully validated GPRS software by Inter-Operability Tests (IOT), as well as local support. Cellon is currently developing its Kmeleon platform using the latest Philips chipset and will offer the platform to customers by year-end.